We can help you simplify and amplify your message.
Our clients come from many different sectors – finance, media and entertainment, technology, think tanks and non-profits, to name a few. Golden Triangle Strategies can help your organization develop custom content, define or refine a story, or draft a strategic plan to put those ideas into action. It all depends upon your needs.
Creating the Content
Content remains king. We combine the marketing discipline with great storytelling. The result: High-quality editorial that can drive your success.
An educated client is your best customer. We can work with your experts and executives to boil down complex products, services and policy ideas to their essence – while being mindful of the accuracy, nuance and sophistication needed to clinch the deal.
It’s hard to explain complex issues, economic trends, or demonstrate momentum on a strategic plan. Progress unfolds slowly, over time. But a picture – whether a chart, infographic, or heat map – can be worth more than 1,000 words. We will work with your subject matter experts – and even your data sets – to present your data in the most compelling way.
For your ideas to gain traction, they need to become part of the conversation. We will work with your experts to put together well-timed, well-reasoned op-eds, blog posts, or articles to lay out winning arguments for a cause.
A great speech can galvanize support, outline a new path, or reframe a debate. We will work with your leaders to develop a speech that clearly advances their ideas – and is written in their voice.
Investors demand more than just the financial facts; they need to understand how the numbers fit into the broader corporate narrative. We can develop quarterly investor letters, annual reports, marketing documents and other presentation materials that make sure your story is clear.
Policymakers want factual information presented in a clear and concise way. We can work with your executives and government relations team to produce materials that can help shape or set the agenda.
You want to make the right impression. To make your presentation stand out, it needs a professional and polished look. We can help curate and customize a presentation that your most important stakeholders will remember.
You need to build or refresh your website. We can help you come up with editorial and creative content that works – and then partner with an outside web developer to put it into action.a
You want to take your content to the next level. We can help you create compelling videos in any style or format that will showcase your organization, product or idea.
Shaping the Story
An organization must have a coherent narrative and key messages that work across platforms, customer channels, and with different stakeholder groups. We will work with your team to identify the most salient points and get out the right story in the right way.
You want to write a book, an article or a set foundational talking points, but don't know where to start. We can help -- whatever the size, scope and stage of the project may be. We have experience guiding first-time authors through the editorial process and assisting veteran business executives elevate their ideas. We also can bring in additional editorial resources, if necessary, to accelerate the process or provide a polished proofread.
Your company wants a new look. We can help provide it. We can create a set of foundational materials -- from business logos to business cards, brand guidelines and marketing templates. We can design in every style and work closely with your team to make sure that your ideas come through in the most compelling ways.
Crafting the Strategy
Execution is everything. That’s why an organization must not only have great story and great content; they must also have a winning strategy. We bring our deep experience in the media, government, and private sector to assist your team in coming up with the best approach to make sure your message comes across loud and clear.
How do you turn a good idea into a great one? The answer lies in focus, discipline and repetition over time. We will work with your team to make sure your organization or leaders are presenting meaningful ideas to the most influential audiences.
We will bring our deep understanding of what drives news cycles and policy decisions to the table as we work collaboratively with your team to develop a proactive approach to your organization's most critical issues.
Today's brands are constantly evolving. We will work with your team to identify the core value propositions and unique selling points of your brand and the translate them into a set of foundation messages and/or a new look-and-feel for your company. The results take many forms: from refreshed logos and websites to talking points and brand guidelines.
Companies always are wondering where their marketing and content stacks up. We bring our experience and insight to the task as we review your current materials in light the competitive industry landscape or marketing objectives.